May 20, 2005
FOR IMMEDIATE RELEASE
Contact: Mordechai (Morty) Schiller
Phone: (718) 435-5058 * Fax: (718) 228-7828
mailto:Morty@YasharBooks.com * www.YasharBooks.com
or Gil Student (800) 799-0815 * , mailto:Gil@YasharBooks.com
YASHAR BOOKS TEAMS WITH LAMBDA PUBLICATIONS TO IMPROVE SERVICE
In order to better serve bookstores and book buyers, Yashar Books, has turned over its distribution to Lambda Publishers.
"This will benefit everybody," says Gil Student, president of Yashar Books. " Lambda already has channels of distribution open to many stores. It will make it easier and more cost-effective for stores to place even small orders, so readers can have a wider selection in the stores."
The decision to delegate the distribution of Yashar Books will also allow Student and his associates to focus on the core of their enterprise: developing and disseminating Jewish scholarship.
Yashar will continue to encourage book buyers to support their local Jewish bookstores and order Yashar Books from their store, rather than buying directly online.
Yashar Books is a new publisher of Orthodox Jewish books for contemporary readers and thinkers, dedicated to providing open access to the world of classical and contemporary Jewish ideas.
For more information contact:
Yashar Books, www.YasharBooks.com
Phone: (800) 799-0815,
For orders contact:
Lambda Publishers Inc., 3709 13th Avenue, Brooklyn, NY 11218
Tel: (718) 972-5449; Fax: (718) 972-6307